/ What I do

Services.

Your product deserves better. No template energy. No handoff black hole.

Currently taking on new projects Next slot: July 2026

Pitching this to a co-founder or board? Book a discovery call →

/ What clients get

“A designer who can actually ship production code — so your new brand does not die in Figma.”
Design + Engineering

“Sharp product thinking, clean interfaces, and a Rails build that is ready for real customers.”
Strategy + Build

Product Audit

$2,500 1 week

Find the weak link before you redesign the wrong thing. I review your UX, UI, messaging, and technical stack, then give you a prioritized action plan.

Ideal for: products with users, teams unsure what to fix first, founders preparing a redesign.

Start with an audit →

/ What's included

UX/UI review
Brand and positioning notes
Technical stack assessment
Performance and accessibility pass
Prioritized action plan
60-minute walkthrough call

Brand + Interface Redesign

$8,000 2–4 weeks

A new visual direction for products that already work but look weaker than they are. Brand identity, key screens, responsive system, and production-ready implementation.

Ideal for: SaaS products, AI startups, founder-led tools, and launches that need to look credible fast.

Let's scope this out →

/ What's included

Everything in Product Audit
Visual identity refresh
Typography and color system
Responsive UI components
Landing or product page build
Deployment and handoff

Full Build

$15,000+ 4–8 weeks

From concept to shipped product. I design the system, build the Rails app, wire the admin flows, and get the whole thing deployed.

Ideal for: new products, service businesses needing a platform, and teams who want one person accountable for design and code.

Talk to Luis directly →

/ What's included

Everything in Redesign
Full-stack Rails development
Backend, models, and admin flows
Payment or booking integration
Infrastructure and deployment
30 days post-launch support

Add-ons & standalone

Not tiers — focused services you can run independently or stack on top of a larger project.

Landing Pages

High-converting pages that look like you spent 10x what you did. Fast turnaround, fully responsive, built to ship.

Design Systems

Components, tokens, typography, and usage rules that make your interface easier to extend without visual drift.

Ongoing Support

Architecture reviews, design iterations, and technical consulting. Straight talk, hourly.

/ Guarantee

If the first direction misses the brief, I fix it. If the project needs a different scope than the one you asked for, I will say that before you pay.

/ Payment

Most projects split 50% to kick off and 50% on delivery. No payment is due until the proposal is clear and approved.

/ The process

Discovery Call

20 minutes. We figure out if I can help and which service actually fits.

Brief & Proposal

I write the scope back to you: deliverables, timeline, cost, and what can go wrong.

Design & Build

Focused iterations, visible progress, and production code — not a mystery handoff.

Launch & Handover

Deployment, files, documentation, and support so the work keeps working.